OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
325 ratings and 243 comments received in the last 90 days.
20 May 2026
James the sales rep was very professional and knowledgeable about the cars available and was friendly and approachable from start to finish. The whole experience was excellent.
17 May 2026
Absolutely amazing experience with BMW Group 1. Abi was incredibly helpful throughout the whole process, from choosing and configuring my BMW to delivery. Fantastic communication, friendly service, and everything went smoothly.
16 May 2026
A great experience dealing with this particular dealership. Excellent service and very happy with the car
15 May 2026
Everything was explained properly, an I was looked after.
12 May 2026
As a confirmed Audi owner, I visited the centre with a view to dismiss BMW as a potential new purchase. The new purchase would not have happened had the centre fallen short in any way.
03 May 2026
The sales team are absolutely fantastic in Norwich, helpful, polite and professional. All my questions was answered promptly. This is my sixth bmw I've bought from there now so that says a lot.
02 May 2026
Dealt with very efficiently and found the right car, right deal, looked after well by sales executive Scott harwood and manager Tom kerrison
02 May 2026
Great service and attention.
30 April 2026
Both Noel and James were consummate professionals during the complete order and delivery process.
29 April 2026
The experience I got with the process of purchasing the car was top notch. Everything was clear and thorough and this made the purchase very smooth.
28 April 2026
Overall everything went smoothly, slight issue when collecting vehicle but this was compensated for satisfactory
23 April 2026
I was very satisfied with the service max and olly were great with me, helped me with anything I needed and couldn't have been more friendly and helpful to help me get a deal sorted for the car
23 April 2026
James kept me informed at all stages of the process.
22 April 2026
Great service, friendly, helpful
18 April 2026
Still smiling now. Fully in love with driving again thanks to max. I told him my budget and what cars I'm interested in and he totally smashed it out of the park. I never thought I'd leave there with a brand new car.
14 April 2026
This was for the original purchase of the M3 AO26 MME, to which sadly there was an issue. Joel was clear, concise and I felt supported through the transaction.
14 April 2026
I purchased an M3 on 20 March, to which sadly there was an issue with the car. Throughout the process, Noel and Joel communicated with me in a timely basis, outlining the facts, and the options available to myself.
07 April 2026
EXCELLENT SERVICE THROUGHOUT AN ENJOYABLE EXPERIENCE WHICH OF COURSE IT ABSOLUTELY SHOULD BE
04 April 2026
Very pleased with the overall service of the sales team.
03 April 2026
First class service as always from Max and Noel
02 April 2026
Efficient service, well explained wherever I had any queries and very helpful
02 April 2026
Everything was handled with patience, courtesy, efficiency and professionally. The dealership was competitive.
01 April 2026
The salesman and the the team as a whole helped me throughout the purchase and delivery process, helping with all the questions I raised along the way.
01 April 2026
Outstanding service from Max and Noel from initial enquiry, order, handover and after sales. It's the type of service that makes me want to return to BMW every time, and also recommend the Noel and Max to friends and family. I am 110% satisfied!!!!!!
31 March 2026
Outstanding service
30 March 2026
Very good experience from the sales team especially Joel who listened and kept us up to date throughout.
30 March 2026
Scott Joy searched high & low for right car during my search & also remained contactable at all times of day & night, also leaving work late to get the sale paperwork completed.
28 March 2026
Scott Joy was very helpful and made the whole process very efficient when I needed a car last minute
25 March 2026
The sales person (Max) proactively kept me up to date of the lead time for the vehicle and was attentive and helpful throughout.
25 March 2026
Excellent service throughout.
24 March 2026
Professional customer seevice
24 March 2026
Gavin O'Grady, the sales advisor was brilliant throughout the process of finding a car to the spec I wanted at a good price. He kept me well-informed throughout and on collection day set everything up and explained all the features to me.
24 March 2026
The salesman was helpful, knowledgeable and informative throughout the whole buying process. He explained everything thoroughly and took time to explain everything.
15 March 2026
Scott Joy was awesome! Did everything as promised, great salesman and great customer experience. The dealership is outdated though!
13 March 2026
Looked after start to finish and very efficient
12 March 2026
Handled professionally
12 March 2026
Very happy , everything was smooth and well done.
10 March 2026
Noel Howels is a remarkable salesman and team leader. He was incredibly responsive to my needs and objectives.
10 March 2026
Excellent service from start to finish.
08 March 2026
Gavin O'Grady was very considerate and knowledgeable. He was unhurried in our purchasing process, which was really appreciated.
07 March 2026
The salesman Jamie was polite and efficient.
04 March 2026
Customer service was excellent! Jake was attentive, patiently answering all our questions knowledgeably and with enthusiasm and was more than happy to advise us after pick up
01 March 2026
I honestly couldn't have asked for a better experience buying my new BMW, and that's entirely down to Gavin. He was warm, approachable, and genuinely lovely to deal with, which made the process feel relaxed and enjoyable rather than stressful.
21 May 2026
Excellent service. Professional and nice.
21 May 2026
Great service
21 May 2026
Great service, greeted by friendly staff, no waiting, kept updated.
21 May 2026
All work carried out satisfactorily.
20 May 2026
The servicing of the car was fine. However, Georgina advised you were unable to do the required update to satnav. We had tried to do this previously, so tried again - it failed. Liaising with Connected Drive they advised you 100% can do this.
20 May 2026
I had asked for the car to be ready by 3pm and they said they would call me when it was ready which didn't happen. I tried to contact the service department by phone more than a dozen times between 2:15 and 3:15 but no-one answered.
19 May 2026
Booked in for a diagnostic and the issue was found promptly. Issue was explained and priced. Kyle was very helpful.
19 May 2026
Fast and efficient service
19 May 2026
My appointment was 10.30 and the service i received was very efficient
19 May 2026
Your staff found me a space to work from and the car was ready when they said it would be.
19 May 2026
Good communication, timely service, and friendly staff.
19 May 2026
I was notified via email that the mot had been completed even though I was waiting in the seating area, when I raised this I was told that I had been called which was a lie as I was sat there.
19 May 2026
The establishment was very helpful and straightforward to get my car partial serviced and use enterprise to rent another car for the day. Georgina was very helpful with the car report, explaining to me the things I didn't understand making me at ease
19 May 2026
Staff where very good
18 May 2026
The service was quick and efficient, informed all the way through and the work was completed quickly. I liked being able to wait and work in the showroom while the service was being carried out. Crispin who dealt with the service was very helpful.
18 May 2026
The job was completed with no issues encountered. it was nice to have a complimentary car clean.
17 May 2026
Excellent job done and quite quick
16 May 2026
The service and the mot was completed promptly,
15 May 2026
Everyone was friendly, I had free coffee and I did 2 hours work in a pleasant environment.
15 May 2026
overall standards have dropped, good staff have left.
15 May 2026
Efficient, friendly service. No hanging around waiting to be told car was ready, just a quick phone call.
15 May 2026
The car went into the dealership the day before for an annual service and MOT so the car was there for 8.00. I was sent the health check video. Lunch time I phoned the service department on several times with no reply to see if I could collect the ca
14 May 2026
Great service and friendly customer support
12 May 2026
The centre is well maintained and spacious. The customer service was good. The service advisor was knowledgeable and helpful.
12 May 2026
I bought two maintenance services, and for the second service, they are was told that brake fluid would have to be paid for separately.
12 May 2026
Its a very pleasant showroom With coffee or tea on tap as is a water dispenser
11 May 2026
Checkin and checkout service was brilliant, recommended
11 May 2026
Good communication, reasonable price and high quality work
11 May 2026
Helpful and friendly
09 May 2026
I was given excellent service by Matt, he realised that I live miles away from Group 1 so asked if I would like to wait and got the service staff to start working on the car straight away, for which I was very grateful.
09 May 2026
Excellent efficient service
09 May 2026
Thank you for doing my fuse in my car, but 3 hours later when picked up my wife it won't work again, so book an appointment and am booked on the 13th of this month to see again my car. Thank you
07 May 2026
Prior to the service Kyle contacted me to discuss the service details. On arrival Kyle completed the the paperwork and I felt clear about the planned work and estimated finishing time. Throughout my visit Kyle kept me updated on my cars progress.
07 May 2026
Friendly prompt attention, hassle free experience.
05 May 2026
Service reception excellent as always. Disappointed with car wash, very patchy where not washed properly.
05 May 2026
Car returned with scratches!!!!!
05 May 2026
Very good service from parts department
05 May 2026
Absolutely fine, no problems
05 May 2026
I was late by a few minutes due to roadworks on A11 but Kyke Clarke was brilliant he got me into the garage immediately and it only took 1.5hrs while I waited.
05 May 2026
Very good service from Alice and the team
04 May 2026
EXCELLENT SERVICE
04 May 2026
Courteous team, well looked after and a place to work while I waited
04 May 2026
Easy to drop car off and collect (using self service booths) and work completed within the timescale
03 May 2026
Having owned some dozen BMW's over many years I have never once had cause to complain about the way that I have been looked after by the service department. This was no exception. Matthew,who dealt with me was helpful courteous and efficient.
02 May 2026
One stop for all my requirements in this service Got my tyres changed at a good price all while I waited in BMW
01 May 2026
Easy to book a slot Very professional service
01 May 2026
Adaptive to my schedule
30 April 2026
Good experience
28 April 2026
Very satisfied with service received. I always receive an excellent service from Group 1 Norwich.
28 April 2026
Great customer service and car issue was sorted.
28 April 2026
Great service received from Matthew and Kyle
28 April 2026
Swift, courteous and good waiting area.
28 April 2026
Whilst the team and service were good, there is a shortage of loan cars available. This led to me having a rental organised by the dealership. This was 45 minutes late and made me late for work. The complimentary wash was poor. High costs also.
28 April 2026
Everything was organised very smoothly by Alice and the service happened on time. Communication was great all the way through.
28 April 2026
After speaking with Chris Polidano and Kyle on the service desk, I am completely satisfied that they have rectified the problem and have gone some way to putting right the previous poor service experience
28 April 2026
Booking in on arrival was simple and more importantly quick with the courtesy car waiting
27 April 2026
I am satisfied but concerned about another oil leak that was found from the enjine in the service. Rocker cover gasket replaced September 2025. Now there is another leak but the technician was not sure where the leak was from. How can it be fixed?
22 April 2026
Very professional very efficient
22 April 2026
Friendly staff and job completed. Reason for 4 star is due to the difficulty in parking on arrival.
21 April 2026
Good service
20 April 2026
Great service and attention as always
20 April 2026
Georgina Miller is excellent
19 April 2026
Good reception and not a long wait for the job to be completed.
19 April 2026
from being welcomed when I arrived, to Alice at service reception, nice experience. Great improvement over last visit.
19 April 2026
Prompt, friendly service
18 April 2026
Excellent service
18 April 2026
I supposed to get a message when my car is done. Instead I was sent only a video of very basic checks completed, not even wiper blades were checked. I didn't know my car is done until I've decided to go check myself. Car was also not washed.
18 April 2026
Kyle make it so easy a credit to group one
18 April 2026
The sales team were able to answer all questions raised , very knowledgeable, hospitality first class and standard of vehicle presentation extremely high.
17 April 2026
Staff were lovely however had an issue where I had to spend 8 hours whilst also trying to sort out my solicitors for a house sale trying to communicate between roadside assistance and group 1 due to the hire car not being extended in time
17 April 2026
All staf helpfull and friendly
14 April 2026
Car was serviced as I thought it would be
14 April 2026
Excellent all round
14 April 2026
Easy to book online, email communication prior to appointment to access car. Quick check in and sit and wait service
14 April 2026
Everything smooth easy and informative
14 April 2026
Good service and timely
14 April 2026
Simple efficient proceedure
13 April 2026
No issues, all smooth
13 April 2026
Service carried out efficiently, as planned. Comfortable waiting area with free tea/coffee.
13 April 2026
Polite,helpful with queries and good communication
13 April 2026
Polite and efficient service
13 April 2026
Unnecessary video taken and charged at £27 just to tell me how much tread the tyres have, I would have declined had I have been informed
13 April 2026
Staff were polite, helpful. The work carried out was quite a big issue and expensive. They advised me through it and got my car back to me promptly.
12 April 2026
The issue was resolved
12 April 2026
Kept update with progress and the whole experience was first class. Kyle went over and above
12 April 2026
Friendly and proactive in keeping me informed of progress with the repair
12 April 2026
Pleasant and welcoming staff. Work done to high standards. Fair pricing of parts.
09 April 2026
Kyle was professional and resolved our cars fault quickly liased with us throughout.
09 April 2026
very helpful and convenient.
06 April 2026
Kyle was brilliant
06 April 2026
Delivered early and finished much earlier than anticipated. Excellent work
06 April 2026
good service
05 April 2026
Car went in for repair under warranty. Unfortunately they accidentally caused another problem leading to further repairs. Now resolved satisfactorily, thanks to Matthew on the service desk.
05 April 2026
Goos service from Alice. The car was ready at the time promised and no problems were experienced.
05 April 2026
Service agent was very polite and professional and the car was serviced to my requirements.
05 April 2026
My service was easy to book and completed to my satisfaction by my local centre.
04 April 2026
Efficient and knowledgeable Everything was well explained
04 April 2026
Professional and friendly service
04 April 2026
Excellent and helpful service from Norwich BMW, especially from the man who helped 'Kyle' (sorry I don't know his surname), he kept me informed throughout the process
04 April 2026
Difficult to get a reply prior to date
04 April 2026
The people I dealt with were both helpful and efficient, in particular, Chrispen Clarke.
01 April 2026
As always staff are very professional and helpful and the work completed done to a high standard.
01 April 2026
Excellent service
31 March 2026
The service itself, and the reception staff were excellent. However I've deducted one star because Group 1 no longer offer pick up and delivery, so I had to lose half a day taking it in. A premium brand like BMW should offer this service.
31 March 2026
MOT and brake fluid change done ok for a decent price
31 March 2026
Good personal service and prompt attention
31 March 2026
On time,polite and work satisfactory
30 March 2026
Work was carried out efficiently, and you provided additional information about potential future problems
30 March 2026
A simple replacement of a starter motor along with a courtesy wash - you couldn't go wrong
29 March 2026
Required to return for work completion and satifactory outcome.Reception fine,service delayed.Wait extended.Outcome satisfactory.
28 March 2026
Very efficient, staff were friendly and I was kept informed of everything that was happening
28 March 2026
Was exactly as expected. Friendly, helpful staff, everything on time, clean and tidy premises. Really appreciated the video and commentary. I don't know much about cars so it was great to have a video and explanation of the work done.
28 March 2026
Completely satisfied
26 March 2026
Quick and efficient. Good coffee and biscuits
25 March 2026
Re-test of MOT carried out efficiently. Trying to get through on the phone was hopeless. I needed to check if the new tyres had arrived before setting off. Tried 3 times but no one picked up the phone. Face to face with Matthew was good
25 March 2026
Just got the job done and also checked tyre pressures
25 March 2026
Best cars, best brand, best experience
25 March 2026
Car service on time and cleaned as well
25 March 2026
Great communication.
25 March 2026
The service recieved was excellant in relation to the recall and car hire. All went very smoothly and was much appreciated. Your service agent was polite and efficient. I do however have issues with the healthcheck which is addressed below
25 March 2026
Very professional
25 March 2026
Whole experience went smoothly, gentlemen on service desk who booked me in was polite and helpful and was kept informed.
25 March 2026
Because everyone were great
24 March 2026
From start to finish the dealership were friendly and helpful. I was quote accurately up front and the repair to my car was carried out quickly and I was kept well informed of progress on the day.
24 March 2026
Someone met us when we arrived so we didn't have to use the self service machine. Also the time estimate was accurate.
24 March 2026
Carl the Advisor managed the process very well
23 March 2026
Easy to book. Kept in formed during process.
23 March 2026
Matt at the service department was very helpful and did the best he could under the circumstances
23 March 2026
We found damage to our rear bumper after cleaning that was not pointed out to us
23 March 2026
The customer service was first class. Kyle and his team did an excellent job both in keeping me in the picture and carrying out the service on the car. Highly recommend group 1 Norwich
23 March 2026
My service was good, and my car was well looked after. The only issue I had was that, despite telling them when booking that i wound wait for my car as it was only going to take about two hours, the car did not go to be serviced for an hour
23 March 2026
So good
22 March 2026
I am perfectly happy with the booked work carried out; it was completed to my satisfaction. The only reason I can't give five stars is that I did not expect to be sitting in the waiting room for over three hours to have 2 tyres replaced.
22 March 2026
All work carried out to request
21 March 2026
MOT while wait two hours wait failed new tyre needed not in stock adviced not to drive the car and to go home by taxi and return nxt day to collect car. No courtsy car. Returned next day waited for two hours again
21 March 2026
Staff seemed surprised I needed a loan car even though it had been pre booked months before. No video of health check was sent.
21 March 2026
Service experience was super smooth and hassle free, thank you!
21 March 2026
All very efficient
20 March 2026
Service was completed on schedule iaw my timetable.
20 March 2026
The staff were very polite and helpful. John Chamberlain was very helpful explaining my technical issues and Crispin was also very patient and understanding.
20 March 2026
Kyle was excellent and ensured two additional jobs were completed the following day at acceptable prices.
20 March 2026
We were very happy with the work and pleased it was completed under the warranty we had taken out. Our only reservation is that communication about progress, including whether covered by warranty, and work scheduling, could have been better.
20 March 2026
Alice's attention to customer service exceeded expectations.
20 March 2026
Car oil service and safety check carried out OK.
20 March 2026
Happy with my experience
18 March 2026
Usual excellent standard
18 March 2026
Kyle was brilliant and did everything he could to help me
18 March 2026
Not the experience you would have expected from bmw, Philip needs more customers training
17 March 2026
Great service , very helpful staff
17 March 2026
Very quick and professional service service advisor quick to help with any queries
16 March 2026
I brought my Vehicle in expecting only my MOT to be carried out. A safety recall was handled at the same time ahead of schedule. I was told 3 hours to complete, the work was carried out in 2 hours. Excellent service, thank you.
16 March 2026
Kyle the customer service representative was excellent as always
16 March 2026
The service reception person I have always found him very helpful.
16 March 2026
Quick, efficient and clear knowledge of their products and procedures. Friendly and effective service.
16 March 2026
All professionaly carried out as usual highly recommended Well done
16 March 2026
Telephone response could be improved. Difficult to get through to speak to someone, and no option for leaving message or ring back.
16 March 2026
I have been pestered into giving a review, even after informing over the phone that I don't give reviews.
16 March 2026
Kyle always gives 100%
16 March 2026
The car was serviced, MOTd and cleaned in the expected time span. The mechanic video was clearly explained and the process was handled very well by Alice. It was good that that there were offers on the work carried out. Thank you
16 March 2026
Friendly staff and the work was carried out in good time
16 March 2026
Car not fixed and had to return it, then the car was with BMW for a further 10 days. Wasn't offered a courtesy car, numerous trips back and forth to BMW at a cost to me. However, managed to get the car fixed and cost was picked up by warranty and BMW
15 March 2026
Kyle was helpful and sorted my mot efficiently
15 March 2026
Car finished in good time and all ok
15 March 2026
Abigail at group 1 was excellent
15 March 2026
The center is always so welcoming, very easy to navigate, very comfortable and always accommodating.
15 March 2026
Kept well informed
15 March 2026
Service was fine, but why send out pointless pre-registering email when amendments made in advance by the customer are not processed internally? My invoice still carried inaccuracies, even as I collected the vehicle after the service.
15 March 2026
Arrived and handed the key to service coordinator said I would wait and it was done promptly.
14 March 2026
MOT, cup of coffee, not happy with the price though. An email arrived from Norwich BMW saying I could have paid £39.99, I paid £54.99. I feel insulted. Asked for a call back, never happened tried to call, impossible to get anyone to answer the phone
13 March 2026
very well looked after by Kyle on the service desk
12 March 2026
Got there at 10 and told part not there could I come back another day
12 March 2026
Your customer service staff were very helpful and friendly and answered all my queries.
12 March 2026
A welcoming establishment, clean good customer facilities. Staff well turned out, polite and respectful. Matt Wilkins looked after me well. I feel that I can trust the mechanical staff; although I have been a car owner for 58years approx the workings
12 March 2026
Will get car in when required, and look after you as much as possible
11 March 2026
Excellent work and great service, thank you.
11 March 2026
Great service from start to finish
11 March 2026
Excellent friendly service
11 March 2026
It did what it said on the tin
11 March 2026
It was very easy to check in and hand my keys over. All staff i dealt with were very friendly and professional. The waiting area is very good, ideal to continue working whilst waiting for my car.
11 March 2026
Great experience and detailed explanations of service carried out.
11 March 2026
MOT completed while I waited & car cleaned. Staff polite & it was easy to book MOT.
11 March 2026
Had to wait 3 hours for mot
11 March 2026
Kyle
11 March 2026
The time taken was as expected and no problems were found
11 March 2026
Really pleased with service, thank you
11 March 2026
Great service. Chrispin was excellent
11 March 2026
Can't fault it, effortless handover.
11 March 2026
everything was completed as promised, and was also given a lift to work (but not collected)
11 March 2026
A issue with the lights coming on when switched off was discussed, but Norma resolved, fault still evident. I enquired of cost of next service due July, (check,oil,filters) was told £927 ! Was told that would not be what it would cost maybe !!
11 March 2026
Polite staff and efficient
11 March 2026
excellent customer service
09 March 2026
Excellent service, thank you.
06 March 2026
Excellent service however I have not yet heard about my question concerning the value of the vehicle which would be helpful.
02 March 2026
Great communication. Friendly staff very engaging. Quick and efficient service
01 March 2026
The young lady was so helpful
28 February 2026
Excellent service
28 February 2026
Work completed in under the given time.
28 February 2026
Helped when I went in on the off chance with a puncture and turned around in an hour
28 February 2026
Excellent service provided by very competent staff throughout the process.
FIND Group 1 Norwich BMW
Address
- Forest Way, Dereham Road, Costessey, Norwich, NR5 0JH
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:09:00 - 17:00
- Sun:10:00 - 16:00
Phone
- 01603 294937
Norwich as well as surrounding areas including Lowestoft, Great Yarmouth, Thetford and Dereham
Address
- Forest Way, Dereham Road, Costessey, Norwich, NR5 0JH
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:00 - 13:00
- Sun:CLOSED
Phone
- 01603 944878
Norwich as well as surrounding areas including Lowestoft, Great Yarmouth, Thetford and Dereham
Address
- Forest Way, Dereham Road, Costessey, Norwich, NR5 0JH
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:00 - 13:00
- Sun:CLOSED
Phone
- 01603 944877
Norwich as well as surrounding areas including Lowestoft, Great Yarmouth, Thetford and Dereham
Address
- Forest Way, Dereham Road, Costessey, Norwich, NR5 0JH
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:00 - 12:00
- Sun:CLOSED
Phone
- 01603 628222
Norwich as well as surrounding areas including Lowestoft, Great Yarmouth, Thetford and Dereham
Address
- Forest Way, Dereham Road, Costessey, Norwich, NR5 0JH
Opening Hours
- Mon–Fri:09:00 - 18:00
- Sat:CLOSED
- Sun:CLOSED
Phone
- 01603 944877
Norwich as well as surrounding areas including Lowestoft, Great Yarmouth, Thetford and Dereham
21 May 2026
The whole process from start to finish was excellent. I was looked after by Jake Howe who was extremely knowledgeable and helpful. I couldn't fault him.